Got an e-mail yesterday asking if I knew "Why they called it Treyarch and where did the logo come from?"
Yes I do, and it seems like the sort of semi-funny story that would make for a good paragraph in an interview with Pete or Don.
Treyarch means three kings. (You know, monarch, treyarch...) And the three kings in question were Peter Akemann, Don Likeness, and Eric Steinman. (Eric was a silent partner who provided their seed funding.) Actually, there used to be four partners, and Pete and Don would joke that Treyarch meant, "Peter, Don, and You!" depending on which of the other partners they were talking to.
The trefoil logo was Pete's wallwriting tag back in college, back when he used to deface the tunnels and stairwells at UCSD. And it fit with the "three arches" thing.
I forget what it's called, but the loop - or a close relative of it - was named after some mathematician, and Pete and Don had an argument with the artist when he was working on the logo: Pete & Don wanted the logo to look more like the canonical mathematically correct loop, and the artist thought his embellished logo was more aesthetically pleasing. The artist won.
Of course, neither Pete, Don, or Eric are involved with Treyarch anymore, so the name is just a name.
And, side note, Pete & Don both had new kids last month. Don's second, Pete's first. Since my daughter's a year old I'd forgotten just how fragile newborns look; like little baby birds. No wonder we're always worried we're accidentally going to kill our young at that stage...