So this is the first I've heard of it. My first instinct is to ask, WTF? People who've perused the archives of my old blogs (since nobody actually read my oldest blog realtime...) will know I'm opposed to this sort of thing: http://fristrom.editthispage.com/2002/05/31. "Don't simulate a simulation," I say. In fact, lego games in general are suspect if you're trying to hit the mass market, as legos are a simulation in themselves, so why make a second order simulation by trying to turn them into a game?
Then there's the bizarre feeling as IP collects media. I had the same feeling when *Spider-Man* jumped from comics to movies to games. We weren't just a *Spider-Man* game, we were *Spider-Man: The Movie: The Game*. This is even weirder than that. What next? *Star Wars: The Breakfast Cereal: The Game*?
Presumably this is the result of strange politics. Lego has a videogame branch. Lego would like to see their videogames sell better. (Haven't checked the TRST data lately, but I haven't noticed Lego titles having much of an impact. Maybe that's because you shouldn't simulate a simulation?) Lego says, "I know, let's do the surefire recipe for success! Add the biggest license in history!" Lucas says, "Okay, I'll take your money." And *Star Wars: Lego: The Game* is born.
And it's probably a smart move by the Lego guys. It probably will sell more than their other titles. Although a smarter move might be shutting down their videogame branch completely? *Star Wars: Episode 3: The Game* will outsell this. (Check back later to see if this prediction is actually correct!)
How's Lego doing in general, in this time where "the videogame is replacing the boardgame", as J. Allard put it in the Microsoft Keynote at GDC? Are kids buying less Lego? Is moving into videogames a desperation move from a company trying to stay alive? That would be a shame. Legos are cool. I'm looking forward to when Sofi's old enough. (Even if it's true I'd argue that they should focus on their core competency, anyhow. Forget growth: there will always be people out there who want Lego. Charge whatever they're willing to pay. There's still one company left that makes horse whips and they charge a damn high price for them.) If I was a more diligent blogger, like Costikyan, I'd look this up myself.
All that said, it does look kind of cool, doesn't it?
There's a couple neat things going on there, and one of them is this: the characters are stylized. As Treyarch's developing *Ultimate Spider-Man* I'm learning that stylized characters avoid that whole "Uncanny Valley" problem that everyone's talking about these days. Also, emotions are less subtle and easier to read on these stylized characters. The same thing's going on with these Lego guys.
Also, there's just something fetishistic about Lego. These forms and colors have been burned into our brains at a tender age.
I'm almost tempted to play it. If only it was Episodes IV, V, and VI.