Crucial Conversations
So, continuing through the pMBA reading list, I just read the e-book version of *Crucial Conversations.*
Man, I *hate* the language in some of these management books. The acronyms ("S.T.A.T.E. your path!"), the new terms ("master your stories!"), the clever rhymes ("don't move to silence or violence").
All that aside, unfortunately, it's a very important book. I kept recognizing myself in the pages, ways I've screwed up important meetings and whatever.
So I get to the end of the book and I think, "How am I going to put this into practice?" Now that I'm not at work anymore, crucial conversations don't come up that often.
Well, today I got a call from Activision, where they asked me nicely if I would please not mention any of my old Activision coworkers / friends in conjunction with the skills they know or have learned at Activision. I was flabbergasted - I was used to being mildly reprimanded about my blog while I worked there - but I kind of expected that to stop once I was a free man. When I asked why, she said because I signed an NDA and that although an employee's title is public information, what skills they know is actually confidential and proprietary. Like, not just the skill, but who knows that skill, is confidential information.
Well, I fucked up another crucial conversation. I got angry. I got defensive. I accused her of threatening me. I said things like, "Well, according to *my* knowledge of trade secret law, information isn't a trade secret unless it's clearly marked 'confidential and proprietary', and it's not like my friends have 'confidential and proprietary' stamped on their foreheads." And I said things like, "Or else *what*?" In short, if they weren't thinking of suing me before, they might actually be thinking it now.
Last thing I want to do is piss Activision off. When I get a company started, they'd be my first choice of publisher to work with.
Probably the thing to do was say something along the lines of, "Well, I don't have any plans to do that anymore," and leave it at that. Or, if I really wanted to contribute some "shared meaning into the pool" - something they say is important in *Crucial Conversations* - maybe I could have said, "Look at it from my point of view - I've got these friends who did some cool shit, and I like to publicly recognize that cool shit, and if some recruiter comes sniffing around trying to hire them away to another company that's willing to pay more than Activision to have that cool shit done, and Activision has to give them a raise or do other things to make sure they stay happy, then that's a good thing." A real pro-labor stance, you know.
And maybe Activision would argue that they trained the person in that skill and therefore it's not fair that they jump ship to another company. Hell, it's practically stealing from that point of view.
And maybe somebody like Joel Spolsky would argue that what skills the employee knows isn't as important as how smart that employee is and whether he gets things done, because the terrain of our industry is constantly changing and any given skill only seems to be useful for a few years before it's obsolete, so why not talk about the cool shit while it lasts.
Anyhow, just how the hell am I going to learn this *Crucial Conversations* stuff?

I probably would of flipped out too.
Activision is stepping out of their bounds here IMO.
It's like going to Best Buy and when the guy at the door asks if he can have a look in your bag. Well.. He asked and that is what makes it 'legal.' You can tell him to just piss off, but most people don't. (I usually do, but you probably would of already guessed that) He could just as well ask if he can have a look down your pants.
Posted by: Billy Zelsnack | October 27, 2005 at 09:06 PM
"Anyhow, just how the hell am I going to learn this *Crucial Conversations* stuff?"
I believe the way it works is that you can now recognise your mistakes, and thus just not do those things again. Get into lots of conversations perhaps?
Posted by: Factory | October 28, 2005 at 12:21 AM
Why would Activision be your first choice as far as publishers to work with? Seems a little masochistic in light of the way they're treating you.
IMO I think Activision is just trying to protect itself and it could care less (legally speaking)on how you "feel." The tricky part is not letting their protecting their trade secrets get in the way of you maintaining a relationship with them, if that's what you're choosing to do. The old "don't burn bridges" I think applies here.
I did find it a little odd that they called you on this issue. I would have imagined it best if they would have sent you a letter asking you to refrain from said activities. It would have been more professional and possibly would have averted a confrontation with you. If mail was too slow, why not an email? Calling I think was a BIG mistake on whoever it was from Activision.
Posted by: Obi Busta Nobi | October 28, 2005 at 10:02 AM
My new office is directly next door to the management offices; I have learned lots of fun stuff along these lines.
Activision called you, not to be evil and horrible and intrusive, but because they believed they were giving you a personal, friendly, heads-up approach. Remember, in a corporation, everything leaves a paper trail, and any written correspondence would end up in a file somewhere, ready to pop out at the worst possible moment.
Like in the middle of negotiations to publish your next title (which I am sure The Boy will play as excessively as he plays Spiderman 2), clutched in the grubby paws of an accountant.
Activision is evidently concerned that connecting friends to job titles to skills will: a) create a deluge of resumes carefully written and padded to highlight those skills from people not necessarily as qualified as preferred who believe they could pick up or be taught those skills on the job; b) create an easily available talent pool for head hunters; c) give subtle hints for the direction and style of upcoming titles; d) be a subtle method for you to headhunt within Activision; and e) perhaps clue the assorted friends in as to their true worth (and monetary value) to the company.
As far as learning the "crucial conversation" stuff -- ugh. Trial and error.
Identify any emotional response and choke it off.
Be as concise and to the point as possible; the idea is to give them enough to force them to ask questions, not provide an excess of information.
Replace all personality, flavor and idiosyncrasies with corporate-speak ("$$%^ing idiot" = "identified training issues").
The list goes on, but you get the idea.
"Know your enemy" -- great advice for all front-of-house business-related activities.
Posted by: Anne | October 28, 2005 at 08:38 PM
I find that a lot of companies in the games industry are way too paranoid when it comes to secrecy. The attitude seems to be that if some informations doesn't absolutely have to be public, then it should be confidential. This attitude seems very negative to me: it cuts useful exchange of knowledge with no material benefit.
Sure, Activision may be worried that headhunters could get some of their employees. But if nobody can talk about their skillset or those of others publicly in any company, then Activision can't do the same to other companies either. Moreover you end up with an industry in which nobody really knows who's good and who's not and where knowledge doesn't flow.
Posted by: Pag | October 29, 2005 at 06:18 AM
Actually, I think you did right. It was an outrageous request, and outrage was the appropriate response.
Posted by: Greg | October 29, 2005 at 03:56 PM
If a coworker from Treyarch, rather than you, went to a different development studio and they said "We're really happy with your work. We're thinking of doing something creatively on par with the swinging in Spidey. Did you know the guy who did that? Is he good to work with?" Would you want him to think of what was good for Activision, or you? (And honestly, which do you think he'd do?)
Sure, most people say "Okay, I'll try not to say anything. You guys did treat me good." And even when that's true, what you 'said' is exactly what everyone actually 'does.' So don't beat yourself up too hard over being honest.
And as a side-note, in what other mediums do people hide their talents? It's insanity.
Posted by: Jeffool | October 30, 2005 at 02:31 AM
Hmm Activision didn't want you to mention them and you wanted to mention them. Classic conflict of interests! Why can't we all just happily get along? :)
Posted by: Andrei | December 09, 2005 at 02:19 AM